Hi! :)

Avatar of the website author

I'm Mercedes

Lead / Principal Product Designer
shaping design systems, product direction, and cross-functional collaboration.

I help teams bring clarity, strategy, and scalable systems to their products.

Let’s talk about your next challenge

Let’s make it visual!
Here are a few projects I’ve really enjoyed working on

Hi! :)

Avatar of the website author

I'm Mercedes

Lead / Staff Product Designer
shaping design systems, product direction, and cross-functional collaboration.

I help teams bring clarity, strategy, and scalable systems to their products.

Let’s talk about your next challenge

Let’s make it visual!
Here are a few projects I’ve really enjoyed working on

  • 18+

    years in digital design

  • 10+

    years in product

  • 4+industries

    fintech, FMCG, e-commerce, proptech

  • +6 digital products

    launched from concept to scale

  • 12+ startups and companies

    worldwide

  • 18+

    years in digital design

  • 10+

    years in product

{01} — Featured projects

{01} — Featured projects

A few highlights of my work with different companies:

🔔 These projects were designed in Figma. For the best experience, please view them on desktop.

🔔 These projects were designed in Figma. For the best experience, please view them on desktop.

Bitpanda

Bitpanda

Academy was the first project launched within the new Marketing Web ecosystem (Broker, BTS, Vision, Corporate…).
I led its end-to-end redesign in 4 months, applying the new brand, improving SEO, and supporting the migration to a new CMS.


What I led

  • Product vision & prioritization

  • Creation of the Web Design System for faster delivery

  • Close collaboration with SEO, Marketing, Branding, Content, Research & Engineering

  • Designer mentorship + main point of contact for Marketing Web Experience


Impact

  • Stronger SEO through structured templates

  • Faster delivery with reusable CMS components

  • Clearer navigation & easier content discovery

  • Scalable system now used across all Marketing Web initiatives

Go to the project

Go to the project

Pepsico.

Pepsico.

As UX Strategy Lead on this project, I guided the redesign of PepsiCo’s B2B platform and helped define the product vision for a unified experience across more than 15 markets.

I partnered with regional teams, product, engineering, and research to align priorities and scale a design system that enabled faster and more consistent launches globally.


The new experience delivered strong results at launch:
• +18% growth in purchases
• +12% increase in session time
• +20% improvement in 30-day retention


Engagement also rose significantly, with 25% more participation in the rewards program and a 30% increase in goal completion at store level.

By introducing a modular, multi-market design system, we reduced implementation time by 40%—creating the foundation for global adoption and future expansion.

As UX Strategy Lead on this project, I guided the redesign of PepsiCo’s B2B platform and helped define the product vision for a unified experience across more than 15 markets.

I partnered with regional teams, product, engineering, and research to align priorities and scale a design system that enabled faster and more consistent launches globally.


The new experience delivered strong results at launch:
• +18% growth in purchases
• +12% increase in session time
• +20% improvement in 30-day retention


Engagement also rose significantly, with 25% more participation in the rewards program and a 30% increase in goal completion at store level.

By introducing a modular, multi-market design system, we reduced implementation time by 40%—creating the foundation for global adoption and future expansion.

Go to the project

Go to the project

PayPal.

PayPal.

Redesigned PayPal’s global payment receipt used by millions worldwide — turning a low-engagement email into a high-performing entry point for app adoption.


Coordinated with 9 teams to define strategy, content, and a scalable mobile-first layout.


Impact: +1000% app installs · x5 app logins · x3 CTR

Go to the project

Go to the project

Mercado Libre

Mercado Libre

I led the design of the Warehouse Management System (WMS) now used across Latin America for Mercado Libre, one of the region’s largest e-commerce ecosystems.


The product was built from the ground up, tailored to complex operational workflows and company standards to ensure efficiency, alignment, and scalability.


The results were clear: employee productivity increased, and processing time was reduced from 72 hours to 48 hours, from product arrival to sale — a major step forward in Mercado Libre’s logistics optimization.

Go to the project

Go to the project

{02} — My Design Journey

{02} — My Design Journey

Beyond the Projects

With 18 years in digital design (10+ in product), I’ve led UX/UI initiatives, scaled design systems, and mentored designers across fintech, e-commerce, real estate, hospitality, and consumer goods.

I focus on clarity, consistency, and measurable outcomes — connecting design decisions with business impact through systems, research, and cross-functional alignment.

I also integrate AI into my workflow to accelerate synthesis, documentation, and early concept exploration.

With 18 years in digital design (10+ in product), I’ve led UX/UI initiatives, scaled design systems, and mentored designers across fintech, e-commerce, real estate, hospitality, and consumer goods.

I focus on clarity, consistency, and measurable outcomes — connecting design decisions with business impact through systems, research, and cross-functional alignment.

I also integrate AI into my workflow to accelerate synthesis, documentation, and early concept exploration.

{03} — Practical design expertise for fast-moving teams.

Leadership Focus Areas

Product Strategy & Vision

Defining the product direction through insights, systems, and business alignment

Design Systems & Scalability

I build and maintain scalable design systems that enable faster delivery, consistency, and alignment across teams.

UX Research & Insights

Connecting user needs with business opportunities.

Product Experience & UX/UI Design

Designing thoughtful, intuitive experiences that balance usability and emotion.

Flow Optimization & Conversion

Enhancing adoption, engagement, and retention through data-driven design.

Mentorship & Design Leadership

Coaching designers through 1:1s, reviews, and growth guidance to improve confidence, clarity, and delivery quality.

{03} Practical design expertise for fast-moving teams.

Leadership Focus Areas

Product Strategy & Vision

Defining the product direction through insights, systems, and business alignment

Design Systems & Scalability

I build and maintain scalable design systems that enable faster delivery, consistency, and alignment across teams.

UX Research & Insights

Connecting user needs with business opportunities.

Product Experience & UX/UI Design

Designing thoughtful, intuitive experiences that balance usability and emotion.

Flow Optimization & Conversion

Enhancing adoption, engagement, and retention through data-driven design.

Mentorship & Design Leadership

Coaching designers through 1:1s, reviews, and growth guidance to improve confidence, clarity, and delivery quality.

Product Strategy & Vision

Defining the product direction through insights, systems, and business alignment

Design Systems & Scalability

I build and maintain scalable design systems that enable faster delivery, consistency, and alignment across teams.

UX Research & Insights

Connecting user needs with business opportunities.

Product Experience & UX/UI Design

Designing thoughtful, intuitive experiences that balance usability and emotion.

Flow Optimization & Conversion

Enhancing adoption, engagement, and retention through data-driven design.

Mentorship & Design Leadership

Coaching designers through 1:1s, reviews, and growth guidance to improve confidence, clarity, and delivery quality.

  • 18+

    years in digital design

  • 10+

    years in product

  • 4+industries

    fintech, FMCG, e-commerce, proptech

  • +6 digital products

    launched from concept to scale

  • 12+ startups and companies

    worldwide

  • 18+

    years in digital design

  • 10+

    years in product

{05} — Real stories, real impact.

{05} — Real stories, real impact.

Don’t take my
word for it

Don’t take my
word for it

Words from colleagues

I have been fortunate enough to work with

Mercedes has been a key player on our team in Checkout, she’s an amazing visual designer and advocate for user needs. Her ability to generate new ideas and execute handoffs quickly made our team a powerhouse this year! She can plug and play anywhere in PayPal, quickly assessing the needs and problems at hand, she’s been an amazing partner and anyone she works with would also agree!

Laura Martinez

Sr. Design Manager @ PayPal

Close-up of the hand holding the mobile phone

{06} — Let’s talk about your next project.

{06} — Let’s talk about your next project.

Contact

Send me your thoughts, ideas, or questions. I’ll be in touch within a day :)

info@oliva.design

info@oliva.design

  • 18+

    years in digital design

  • 10+

    years in product

  • 4+industries

    fintech, FMCG, e-commerce, proptech

  • +6 digital products

    launched from concept to scale

  • 12+ startups and companies

    worldwide

  • 18+

    years in digital design

  • 10+

    years in product

Back to top

Back to top

Great design starts with a conversation — let’s talk.

Mercedes Oliva

Shaping design systems and product vision.

Contact me

info@oliva.design

I’m always open to exciting projects — feel free to reach out.

Contact me!

Created by

Framer website templates

oliva.design

Back to top

Back to top

Great design starts with a conversation — let’s talk.

Mercedes Oliva

Shaping design systems and product vision.

Contact me

info@oliva.design

I’m always open to exciting projects — feel free to reach out.

Contact me!

Created by

Framer website templates

oliva.design

Drop me a line

Drop me a line